Michelin Star restaurateur Simon Kim chooses Capital for his personal residence.

Simon Kim, owner of the Michelin Star restaurant COTE in NYC and Miami, has selected Capital Cooking’s Connoisseurian range for his personal residence. He will be serving as a spokesperson for the brand using his social media channels, and will incorporate video segments, photography, and testimonials.

“COTE New York has received a star from the Michelin Guide each year since opening in 2017, and it is the only Michelin-starred Korean barbecue restaurant in the world” states Art Valentine, Executive Vice President of Capital’s parent company SES. “We are honored that he would choose a Capital range for his home and be so willing to speak to the quality craftsmanship and performance of our products. He is a reputable name and influencer within the east coast foodie circles, and this partnership with Mr. Kim will help to enhance our brand recognition.” 

Kim’s original “Korean Steakhouse” concept combines Korean barbecue with an American steakhouse experience and was inspired by his Korean-American heritage. Crain’s New York named Kim as one of their “40 Under 40” business leaders in 2019. In 2021, the National Restaurant Association, which represents 1 million restaurant and foodservice outlets and a workforce of 15.6 million employees, elected Kim to serve on their board.

Check out Simon’s spotlight on his new range here, and find him on Instagram @Cote_NYC and @SimonKimNYC